The six-story Art Deco Clock Tower Building on Prospect and North Avenues is a recognizable fixture on the East Side, much like the Oriental Theater built one year prior. But what is not visible to the average person is the variety of small businesses inside that call the building home.

East Side Framing Gallery creates all sorts of custom projects for its customers by taking momentos and other objects and framing them with a fresh perspective. So it’s not surprising that when it came time to move to a new location, owner Tom Beyer ‘reframed’ a former doctor’s office into something fresh on Farwell Ave.

Rediscover the food of the East Side. Not only are there deals to be had, but you can find plenty to do within this dense, eclectic neighborhood before and after your meal. Here’s a round-up of East Side Fish Fry and Vegetarian options.

The East Side has a long history of DIYers (Do It Yourselfers), artists and crafters launching businesses in the neighborhood. Here's one of those stories: The Wiskullsin Story.

Now is the time to grab one of the brand new East Side pads before someone else swoops in and steals your view. Where else can you ditch the car and have entertainment, lakefront/river trails and daily services all within view of your apartment? There is an energy to the East Side that cannot be matched anywhere else in Milwaukee, and you'll find that living right in the middle of it will invigorate you.

We’ve got something to add to your ‘art stops’ list but you won’t need to squeeze it into the packed schedule of Gallery Night/Day. In fact, you should visit when it’s raining.

The evolving art piece is simply known as The East Side’s signature bus shelter with adjoining business shelter on Oakland and North Avenue. It’s easy to miss now that it’s set against the backdrop of looming new development projects, most recently the new 4-story mixed-use building right across the street. Mini donuts are a staple on the corner, with the latest operator Chubby's Drive Thru adding patio seating.

There’s a familiar face back on the streets of the East Side, keeping the area litter-free and friendly.

The East Side Business Improvement District has hired Henry Brown to maintain a clean & friendly neighborhood. Henry formerly worked for Riverworks and was at one time assigned to the East Side BID as part of a litter /street maintenance contract with the organization. This time Henry has launched his own business and is working exclusively on the East Side. He’ll not only clean-up in front of businesses but makes rounds in the immediate neighborhood after busy weekends.

The East Side Business Improvement District, in partnership with The City of Milwaukee has kicked off a retail market and planning study to guide retail recruitment/retention and future development of the East North Avenue area, with a special focus on the future of E. North Avenue from Oakland to the Milwaukee River. The East Side BID has hired CE Planning Studio of Milwaukee and Business Districts Inc. for this planning initiative.