Read the original story from OnMilwaukee here.

Beard MKE, a new men's grooming, apparel and accessories shop is coming to the East Side.

The shop will be located at 1812 E. North Ave., adjacent to The Waxwing, where it has hosted pop-up shops in recent months. It has also sold merchandise at area craft fairs.

The shop will sell everything from socks and T-shirts, to shaving brushes and beard combs, to jewelry and drink coasters, including items from makers like FAMILIAR and Carpe Diem Jewelry.

The shop is expected to open by early March.

You can follow the shop's progress on its Facebook page.