Read the full article from Milwaukee Business Journal here.

Six businesses on Milwaukee’s east side are scheduled to participate in a fitness crawl April 27. 

The East Side Business Improvement District organized the event, which is modeled after a bar crawl. During the fitness crawl, participants will run and walk from one facility to another and try a new exercise at each, according to a news release. 

Participating businesses include Shred415, CrossFit 414, East Side Pilates, East Side Family Chiropractic, Urban Om and Yoga Six. 

East Side BID executive director Elizabeth Brodek noted in the announcement the growth in the fitness industry throughout the neighborhood.  

“I’d seen the fitness crawl concept in other areas and thought it would be a great opportunity to give people something new and fun to do on a Saturday and highlight the variety of fitness and healthy lifestyle options we have on the east side,” Brodek said. 

Participants are scheduled to meet at Adventure Rock, 2220 N. Commerce St., from 11:30 a.m. to noon, then head to their respective facilities. The crawl portion is scheduled for noon to 2 p.m. 

The event ends with a cold beverage at Good City Brewing’s east side location, 2108 N. Farwell Ave. 

Tickets cost $40, according to the release.