The East Side Business Improvement District, in partnership with The City of Milwaukee has kicked off a retail market and planning study to guide retail recruitment/retention and future development of the East North Avenue area, with a special focus on the future of E. North Avenue from Oakland to the Milwaukee River. The East Side BID has hired CE Planning Studio of Milwaukee and Business Districts Inc. for this planning initiative. 

The goals of the retail market & planning study are to:

• Gather data & public input from residents, property owners, business owners and other stakeholders as well as visitors on development and design priorities, market concerns, market opportunities and critical issues.
• Provide a plan for new development that enhances the district’s local markets and increases the variety of both commercial and residential options.

A steering committee of residents, property owners, business owners and stakeholders is guiding the process to ensure a variety of public input is gathered.

This is the start of an important process to guide the next stages of retail and real estate development in a very active business district.

The East North Avenue Retail Market & Planning Study is made possible through the support of the East Side Business Improvement District Board, Alderman Nik Kovac, The Department of City Development/City of Milwaukee and the businesses/property owners and neighborhood associations of The East Side.