Tomato Romp is Wisconsin’s only tomato festival, most known for its Rotten Tomato Fight For Hunger.
The East Side was the first in North America to create a celebration of the tomato and tomato fight inspired by La Tomatina Fight in Spain. 12 years later it's now replicated in cities across America. 8,000 pounds of rotten tomatoes are donated by Maglio Companies for the fight, with the fight proceeds donated to Feeding America.


Advanced Registration - Early Bird Pricing through 9/1
10 AM to 3:00 PM
Pre-Register and SAVE MONEY! Buy your tickets by September 1 for a discount - and to be entered to win prizes!
Want to get a group together? This is your ultimate team-building.

Registration open on-site at 2238 N Farwell, near Hooligan's.
Absolut Vodka Best Bloody Mary Challenge
11 AM - 3 PM
$25 Gets you a special pass to sample Bloody Marys from East Side establishments. Each will serve you a 5 oz sample of their Bloody Mary sample with chaser. No gimmicky garnishments here, this is for the title. You will have until 3 PM to cast your ballot for ‘Best’.

Must be 21 or older to enter the challenge.

Registration open on-site at 10 AM at 2238 N Farwell, near Hooligan's
Rotten Tomato Fight for Hunger
4 PM
$10 To Fight - 100% of proceeds go directly to charity
Free To watch

8,000 lbs of inedible tomatoes for the Rotten Tomato Fight await you, donated by Maglio Compaines.

Entrance fee includes a pair of safety goggles and all proceeds will be donated to the Milwaukee food programs and pantries. Twelve years ago, Milwaukee was the first in North America to host a Rotten Tomato Fight, inspired by La Tomatina in Spain, and now the event is imitated in cities across the country. The tomatoes will fly, splatter and crush.

Fight Location and Registration details: Must be 16 or older to participate. Tomato fight will take place on N. Murray Avenue between E. North Avenue and E. Thomas Avenue. Registration open on-site at 10 AM at 2238 N Farwell, near Hooligan's
Feeling Saucy? Dress in your best costume!
3:30 PM
Feeling extra saucy? Dress as a tomato or as a superhero or in your favorite ugly bridesmaid dress... make this fight even more memorable!

We've had SO many great costumes over the years and we hope to see even BETTER ones this year! Think you can compete? Maybe you can win the prize for best costume this year!

Join us at registration (2238 N Farwell) to proceed to the Tomato Fight with a drumline escort in style!


Maglio Companies
Educators Credit Union
Gruber Law Offices
Absolut Vodka
Milwaukee Brewing Company
FM 102.1
Milwaukee Record
*Info Milwaukee Magazine
Yelp Milwaukee