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Welcome to the creative crossroads of the East Side. We are the original 'lifestyle' center that malls try to recreate. We are a community. We are a destination. We are unlike any other area in Milwaukee. You'll find old school mixed in with new. We buzz with the energy and vitality of creatives-in-training alongside longtime Eastsiders who make Milwaukee what it is today. We're the bike hub between lakefront and river trails. This is where you're going to leave your car while you get everything done and then some in just a few blocks. 

Thank you for your interest in Milwaukee's East Side. To receive more information about current businesses, opening a business on the East Side, or upcoming events, contact David Smulyan by email or use the form below.

Business owners in Milwaukee's East Side Business Improvement District can submit or update your Business Directory Listing here. 

East Side BID Business owners can submit your events for inclusion on our Event Calendar here. 

To become a Sponsor of the East Side please fill out our Sponsorship Form here.

If are interested in becoming a Black Cat Alley sponsor, a volunteer, or an artist, or just have a question about the project, we want to talk to you.  Fill out our Black Cat Alley Form here.