Tomato Romp



We offer everything you need to enjoy life in Milwaukee in just a few blocks between the Lakefront and Milwaukee River. 
The East Side Business Improvement District invites you to learn more about opportunities in this vibrant neighborhood.

This is The East Side.
Explore it, Live it.



Vintage Sep 19 Texas Hold 'Em Poker
Vitucci's Cocktail Lounge Sep 19 Hump Day Karaoke Sing your heart out at Vitucci's - a drink or two may help... or maybe just channel your inner Celine Dion.
Von Trier Sep 19 Stein Club Night Join us Wednesday for the Von Trier Stein Club and German Draught Night for non-members.
Vintage Sep 19 America's Pub Quiz Trivia Have you got the "winner" in you? Join Vintage for the popular America's Pub Quiz team trivia every Wednesday.
Izzy Hops Swig & Nosh Sep 20 Flight Night All Night Flight Night 25% off flights! Try one or try them all
The East Side Sep 23 Sunday Brunch Time to take it down a notch and enjoy a long brunch at one of several East Side places. Each offering a different atmosphere, creative dishes, brunch drink specials & more. We've got a list of options..


Urban Om Urban Om Urban Om is The East Side's newest yoga studio offering a variety of classes for students at all levels. The intention behind the studio is to create community and build a safe place to call home; a place where you can explore yourself, find your edge and break down boundaries without judgement or fear.
Hooligans Super Bar Hooligans Super Bar Hooligan's has long been a popular destination for Milwaukee's pub crowd. Remodeled in the fall of 1998 ours is an atmosphere of casual comfort. Here you'll enjoy award winning food served daily until 10:00pm. To compliment your meal we offer more than thirty micro and import draft beer and a fine selection of scotches, tequilas and flavored vodkas. With 12 TV's, sports fans can always be insured of a great seat for their favorite games. Hooligan's now features NTN trivia. Hooligan's the best in food, drink, sports and trivia all night, all for you! ​
ERIK'S Bike Board Ski ERIK'S Bike Board Ski Located just east of the Milwaukee River and the Oak Leaf Trail, ERIK'S Kenilworth location is the perfect place for cyclists and snowboarders to get gear or service on Milwaukee's Lower East Side. Whether you're headed down to Lake Park and Lincoln Memorial Drive to enjoy the day, Whole Foods for some groceries, or between classes at UW-Milwaukee, we've got the bikes, gear and service to keep you riding happy. We're located just between Farwell and Oakland Avenues, so roll in for a free test ride of your next bike today!
The Waxwing The Waxwing The Waxwing features local art & handmade gifts at affordable prices & whenever possible, made out of refurbished or recycled materials. The Waxwing is currently home to over 100 local artists!


The East Side BID Seeks New Executive Director

The East Side BID Seeks New Executive Director

The East Side BID is the creative crossroads of Milwaukee. We are the original 'lifestyle' center that malls try to recreate. We are a community. We are a destination. We are unlike any other area in Milwaukee. You'll find old school mixed in with new. We buzz with the energy and vitality of creatives-in-training alongside longtime East Siders who make Milwaukee what it is today. We're the bike hub between lakefront and river trails. This is where you're going to leave your car while you get everything done and then some in just a few blocks.
Sip & Purr finds a home on the East Side

Sip & Purr finds a home on the East Side

The East Side will soon be home to Milwaukee's first cat cafe - Sip & Purr. Opening in Spring 2018, the cafe will be a place to relax; either with some furry friends or without. The cafe will also be an adoption center.


Summer Soulstice
Tomato Romp
Black Cat Alley