Explore It



We offer everything you need to enjoy life in Milwaukee in just a few blocks between the Lakefront and Milwaukee River.
The East Side Business Improvement District invites you to learn more about opportunities in this vibrant neighborhood.

This is The East Side.
Explore it, Live it.



Von Trier Feb 21 Stein Club Night Join us Wednesday for the Von Trier Stein Club and German Draught Night for non-members.
The East Side Feb 25 Sunday Brunch Time to take it down a notch and enjoy a long brunch at one of several East Side places. Each offering a different atmosphere, creative dishes, brunch drink specials & more. We've got a list of options..
Vintage Feb 25 Trivia Mafia Prizes for your A's to our Q's. Free to play, with a chance to win bar tabs, Lakefront Brewery products, tickets to Comedy Sportz and a surprise prize.
Landmark Lanes Feb 25 Pool tournament @ Landmark Lanes Love playing pool? Try your hand at our weekly pool tournament- every Sunday at 7pm!
Von Trier Feb 27 Quizmaster Trivia at Von Trier Von Trier hosts Quizmaster Trivia on Tuesday nights beginning at 7pm, sponsored by Founder's Brewing Co.
Von Trier Feb 28 Stein Club Night Join us Wednesday for the Von Trier Stein Club and German Draught Night for non-members.


Urban Om Urban Om Urban Om is The East Side's newest yoga studio offering a variety of classes for students at all levels. The intention behind the studio is to create community and build a safe place to call home; a place where you can explore yourself, find your edge and break down boundaries without judgement or fear.
Hooligans Super Bar Hooligans Super Bar Hooligan's has long been a popular destination for Milwaukee's pub crowd. Remodeled in the fall of 1998 ours is an atmosphere of casual comfort. Here you'll enjoy award winning food served daily until 10:00pm. To compliment your meal we offer more than thirty micro and import draft beer and a fine selection of scotches, tequilas and flavored vodkas. With 12 TV's, sports fans can always be insured of a great seat for their favorite games. Hooligan's now features NTN trivia. Hooligan's the best in food, drink, sports and trivia all night, all for you! ​
ERIK'S Bike Board Ski ERIK'S Bike Board Ski Located just east of the Milwaukee River and the Oak Leaf Trail, ERIK'S Kenilworth location is the perfect place for cyclists and snowboarders to get gear or service on Milwaukee's Lower East Side. Whether you're headed down to Lake Park and Lincoln Memorial Drive to enjoy the day, Whole Foods for some groceries, or between classes at UW-Milwaukee, we've got the bikes, gear and service to keep you riding happy. We're located just between Farwell and Oakland Avenues, so roll in for a free test ride of your next bike today!
The Waxwing The Waxwing The Waxwing features local art & handmade gifts at affordable prices & whenever possible, made out of refurbished or recycled materials. The Waxwing is currently home to over 100 local artists!


Sip & Purr finds a home on the East Side

Sip & Purr finds a home on the East Side

The East Side will soon be home to Milwaukee's first cat cafe - Sip & Purr. Opening in Spring 2018, the cafe will be a place to relax; either with some furry friends or without. The cafe will also be an adoption center.
Bar Games & Trivia on the East Side

Bar Games & Trivia on the East Side

Looking for something to do (with friends or on your own) that's more than just sitting in a bar? Bar games and activities may be your answer. And with so many bars and restaurants on the East Side, we're certain to have an activity you LOVE.


Summer Soulstice
Tomato Romp
Black Cat Alley