We offer everything you need to enjoy life in Milwaukee in just a few blocks between the Lakefront and Milwaukee River. 
The East Side Business Improvement District invites you to learn more about opportunities in this vibrant neighborhood.

This is The East Side.
Explore it, Live it.



The East Side Oct 21 Sunday Brunch Time to take it down a notch and enjoy a long brunch at one of several East Side places. Each offering a different atmosphere, creative dishes, brunch drink specials & more. We've got a list of options..
Vintage Oct 21 Trivia Mafia Prizes for your A's to our Q's. Free to play, with a chance to win bar tabs, Lakefront Brewery products, tickets to Comedy Sportz and a surprise prize.
Landmark Lanes Oct 21 Pool tournament @ Landmark Lanes Love playing pool? Try your hand at our weekly pool tournament- every Sunday at 7pm!
Vitucci's Cocktail Lounge Oct 22 $10 Pizza and Pitcher Night $10 gets you a pizza and a pitcher of beer. Kick off the week right. Enough said.
Vitucci's Cocktail Lounge Oct 23 Trivia at Vitucci's Think and drink. Trivia every week at Vitucci's - it's free to play and you could win prizes to take home.
Izzy Hops Swig & Nosh Oct 23 Trivia at Izzy Hops


Urban Om Urban Om Urban Om is The East Side's newest yoga studio offering a variety of classes for students at all levels. The intention behind the studio is to create community and build a safe place to call home; a place where you can explore yourself, find your edge and break down boundaries without judgement or fear.
Hooligans Super Bar Hooligans Super Bar Hooligan's has long been a popular destination for Milwaukee's pub crowd. Remodeled in the fall of 1998 ours is an atmosphere of casual comfort. Here you'll enjoy award winning food served daily until 10:00pm. To compliment your meal we offer more than thirty micro and import draft beer and a fine selection of scotches, tequilas and flavored vodkas. With 12 TV's, sports fans can always be insured of a great seat for their favorite games. Hooligan's now features NTN trivia. Hooligan's the best in food, drink, sports and trivia all night, all for you! ​
ERIK'S Bike Board Ski ERIK'S Bike Board Ski Located just east of the Milwaukee River and the Oak Leaf Trail, ERIK'S Kenilworth location is the perfect place for cyclists and snowboarders to get gear or service on Milwaukee's Lower East Side. Whether you're headed down to Lake Park and Lincoln Memorial Drive to enjoy the day, Whole Foods for some groceries, or between classes at UW-Milwaukee, we've got the bikes, gear and service to keep you riding happy. We're located just between Farwell and Oakland Avenues, so roll in for a free test ride of your next bike today!
The Waxwing The Waxwing The Waxwing features local art & handmade gifts at affordable prices & whenever possible, made out of refurbished or recycled materials. The Waxwing is currently home to over 100 local artists!


East Side Halloween Costume Contest

East Side Halloween Costume Contest

Join us in our Annual East Side Halloween Costume Contest taking place on Saturday, October 27th with 6 bars from 9pm-Midnight! Participating Bars Include: Hooligans, Landmark Lanes, Vitucci's, Izzy Hops, Von Trier, Vintage
Sip & Purr finds a home on the East Side

Sip & Purr finds a home on the East Side

The East Side will soon be home to Milwaukee's first cat cafe - Sip & Purr. Opening in Spring 2018, the cafe will be a place to relax; either with some furry friends or without. The cafe will also be an adoption center.


Summer Soulstice
Tomato Romp
Black Cat Alley