FASHIONABLE QUIRKY HISTORIC INNOVATIVE YOUNG-AT-HEART

FASHIONABLE QUIRKY HISTORIC
INNOVATIVE YOUNG-AT-HEART

We offer everything you need to enjoy life in Milwaukee in just a few blocks between the Lakefront and Milwaukee River. 
The East Side Business Improvement District invites you to learn more about opportunities in this vibrant neighborhood.

This is The East Side.
Explore it, Live it.

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HAPPENING ON THE EAST SIDE

Vintage Feb 27 Trivia Mafia
Izzy Hops Swig & Nosh Feb 27 Flight Night All Night Flight Night 25% off flights! Try one or try them all
The East Side Mar 01 Sunday Brunch Time to take it down a notch and enjoy a long brunch at one of several East Side places. Each offering a different atmosphere, creative dishes, brunch drink specials & more. We've got a list of options..
Izzy Hops Swig & Nosh Mar 03 Trivia at Izzy Hops
Vintage Mar 04 Texas Hold 'Em Poker
Von Trier Mar 04 Stein Club Night Join us Wednesday for the Von Trier Stein Club and German Draught Night for non-members.

FEATURED EAST SIDE BUSINESSES

Chubby's Cheesesteaks Chubby's Cheesesteaks Milwaukee's answer to the philly cheesesteak. Chef Mazin Hamdan has brought together the East Coast & Milwaukee into a delicious sandwich menu made on bread from the nearby Peter Sciortino's Italian Bakery. Eat-in or order delivery.
Crossroads Collective Food Hall Crossroads Collective Food Hall Unlike food courts or a public market, Crossroads Collective is a Food Hall, offering local, made from scratch options from eight individual vendors, as well as two bars. The stunning design creates a dynamic space that offers a sense of community by combining culture and culinary artistry. Out for…

EAST SIDE NEWS

What to expect at Mad Chicken on the East Side

What to expect at Mad Chicken on the East Side

Mad Chicken, a locally owned fast casual restaurant specializing in chicken tenders, wings and sandwiches, officially opened its doors to the public at 2045 E. North Ave. on Friday, Jan. 10.

It's the first stand-alone brick and mortar restaurant for Mad Chicken, which was founded in 2017 as a food court concept in the Fox River Mall in Appleton, expanding to include locations at Mayfair Mall in Milwaukee as well as in Santa Ana, California.
On the (Veggie) Burger Trail: The Edamame Burger at Frida

On the (Veggie) Burger Trail: The Edamame Burger at Frida

There's something about the moment when the still silence turns to a gentle bustle at Crossroads Collective. It's the time just before the lunch or dinner rush. The air changes, awakened by energy and the chatter of friends, gathering in groups at the community tables and placing orders at vendor counters. It's lively and bright and a reminder that the East Side is alive, well, and moving swiftly into the future.

It's one of the reasons I love to visit. It's one of those places where I enjoy eating as much by myself as in the company of others. I've also grown to love each of the vendors for different reasons; it seems Crossroads has someth
CRAVING A GREAT DONUT? LOOK NO FURTHER THAN DONUT SQUAD

CRAVING A GREAT DONUT? LOOK NO FURTHER THAN DONUT SQUAD

Milwaukee has a well-deserved reputation as a foodie town. You can get just about any food you crave in the city, from ethnic to traditional to straight-up gourmet. Any food, that is, except a good donut.

Donut Squad was created in response to this situation.
3 NEW WORKOUTS TO TRY IN MILWAUKEE THIS WINTER

3 NEW WORKOUTS TO TRY IN MILWAUKEE THIS WINTER

High-intensity interval training isn’t a new concept, but the Shred415 workout and East Side studio (2165 N. Prospect Ave.) keeps it interesting while you sweat your butt off. Each workout is broken into four 15-minute intervals (hence the name) alternating between treadmill drills and strength-based endurance exercises on the floor. The lights are low, and the music is so loud, you won’t hear your heart pounding. You never have to do the same exercise more than once, and trainers tailor classes for every fitness level.
 

EAST SIDE BUZZ

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Summer Soulstice
Tomato Romp
Black Cat Alley