We offer everything you need to enjoy life in Milwaukee in just a few blocks between the Lakefront and Milwaukee River. The East Side Business Improvement District invites you to learn more about opportunities in this vibrant neighborhood.
Izzy Hops Swig & NoshFeb 27Flight NightAll Night Flight Night
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The East SideMar 01Sunday BrunchTime to take it down a notch and enjoy a long brunch at one of several East Side places. Each offering a different atmosphere, creative dishes, brunch drink specials & more. We've got a list of options..
Chubby's CheesesteaksMilwaukee's answer to the philly cheesesteak. Chef Mazin Hamdan has brought together the East Coast & Milwaukee into a delicious sandwich menu made on bread from the nearby Peter Sciortino's Italian Bakery. Eat-in or order delivery.
Crossroads Collective Food HallUnlike food courts or a public market, Crossroads Collective is a Food Hall, offering local, made from scratch options from eight individual vendors, as well as two bars. The stunning design creates a dynamic space that offers a sense of community by combining culture and culinary artistry. Out for…
Mad Chicken, a locally owned fast casual restaurant specializing in chicken tenders, wings and sandwiches, officially opened its doors to the public at 2045 E. North Ave. on Friday, Jan. 10.
It's the first stand-alone brick and mortar restaurant for Mad Chicken, which was founded in 2017 as a food court concept in the Fox River Mall in Appleton, expanding to include locations at Mayfair Mall in Milwaukee as well as in Santa Ana, California.
There's something about the moment when the still silence turns to a gentle bustle at Crossroads Collective. It's the time just before the lunch or dinner rush. The air changes, awakened by energy and the chatter of friends, gathering in groups at the community tables and placing orders at vendor counters. It's lively and bright and a reminder that the East Side is alive, well, and moving swiftly into the future.
It's one of the reasons I love to visit. It's one of those places where I enjoy eating as much by myself as in the company of others. I've also grown to love each of the vendors for different reasons; it seems Crossroads has someth
Milwaukee has a well-deserved reputation as a foodie town. You can get just about any food you crave in the city, from ethnic to traditional to straight-up gourmet. Any food, that is, except a good donut.
Donut Squad was created in response to this situation.
High-intensity interval training isn’t a new concept, but the Shred415 workout and East Side studio (2165 N. Prospect Ave.) keeps it interesting while you sweat your butt off. Each workout is broken into four 15-minute intervals (hence the name) alternating between treadmill drills and strength-based endurance exercises on the floor. The lights are low, and the music is so loud, you won’t hear your heart pounding. You never have to do the same exercise more than once, and trainers tailor classes for every fitness level.