The Executive Director and Members of the East Side BID Board

The Board is responsible for overseeing the operations of the East Side Business Improvement District #20

Members of the BID Board are appointed by the Mayor and confirmed by the Common Council. The Board is responsible for overseeing the operations of the BID, including but not limited to, providing guidance and direction to the Executive Director. The BID submits an annual Operating Plan to the City of Milwaukee which includes the BID’s goals, budget and proposed tax assessment formula that funds the BIDs activities. The BID Board meets 8 times per year.


PRESIDENT – Joey Wisniewski (New Land Enterprises/Wiskullsin)

VICE PRESIDENT Spencer Kronz (East Side Family Chiropractic)

TREASURER Dan Katt (Mandel Group Inc./Good City Brewing)

SECRETARY – Michael Vitucci (Murray Avenue Partnership/Izzy Hops)


Scott Blum (Rockstar Design/*INFO Magazine)

Tim Gohkman (New Land Enterprises)

Beth Lobner (University of Wisconsin-Milwaukee)

Summer Thompson (Exact Sciences)

Stephanie Townsend (Upper East Bar)

Tracy Wymelenberg (Ascension)

Bid Staff:



June 03, 2024 | David Smulyan

Let's Welcome these New Businesses to the East Side

I’d like to extend a warm welcome to several new businesses that have opened their doors in the last few months. I'm also excited to announce a couple of other businesses that I know will be coming to the East Side.

May 18, 2024 | David Smulyan

It Takes a Team to Put on the Summer Soulstice Musical Festival

June 15th is only 4 weeks away… It’s hard to believe. My team and I have been preparing for this event since February. Putting on an event like this takes an unbelievable amount of time and energy. I’m fortunate to have a team of people helping me out.

May 11, 2024 | David Smulyan

Ivanhoe Plaza is Turning One Year Old

It is hard to believe but the Ivanhoe Plaza is just about to complete its first year in existence. The Plaza was established on May 25, 2023. The creation of this pedestrian zone in the neighborhood provides a safe gathering space for families and a venue for activities and events.