Greetings from the Executive Director of the BID

Two years ago, Ryan Laessig stepped into the role of Executive Director of the East Side BID. Somehow, in just two years, he’s managed to squeeze a whole lot of ideas, events, murals, new businesses, bike rides, plaza parties and ambitious neighborhood projects into the mix.

On Saturday, June 13, thousands of people filled the streets of the East Side for another unforgettable Summer Soulstice Music Festival. The neighborhood came alive with live music, art, delicious food, shopping, and the kind of community energy that makes Summer Soulstice one of Milwaukee's favorite summer traditions.

Congratulations to our Executive Director, Ryan Laessig, on an incredible first year leading the East Side Business Improvement District! From his first introduction in Fall 2024 to now, Ryan has brought fresh energy, community focus, and creative vision to the vibrant arts hub of the East Side.

I’d like to extend a warm welcome to several new businesses that have opened their doors in the last few months. I'm also excited to announce a couple of other businesses that I know will be coming to the East Side.

June 15th is only 4 weeks away… It’s hard to believe. My team and I have been preparing for this event since February. Putting on an event like this takes an unbelievable amount of time and energy. I’m fortunate to have a team of people helping me out.

It is hard to believe but the Ivanhoe Plaza is just about to complete its first year in existence. The Plaza was established on May 25, 2023. The creation of this pedestrian zone in the neighborhood provides a safe gathering space for families and a venue for activities and events.