East Side Business Improvement District
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Exciting News, Events and other Neighborhood Updates!
Latest News

September 30, 2026

Two Years, A Lot to Celebrate!

Two years ago, Ryan Laessig stepped into the role of Executive Director of the East Side BID. Somehow, in just two years, he’s managed to squeeze a whole lot of ideas, events, murals, new businesses, bike rides, plaza parties and ambitious neighborhood projects into the mix.

June 22, 2026

Summer Soulstice 2026 Brings Music, Community, and Summer Energy to Milwaukee's East Side

On Saturday, June 13, thousands of people filled the streets of the East Side for another unforgettable Summer Soulstice Music Festival. The neighborhood came alive with live music, art, delicious food, shopping, and the kind of community energy that makes Summer Soulstice one of Milwaukee's favorite summer traditions.
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March 05, 2020

Celebrate Black History Month at the movies with the Oriental Theatre

While progress has been made, as last year's UCLA Diversity Report and the most recent redux of #OscarsSoWhite have shown, Hollywood still has a ways to go when it comes to representation in front of and behind the camera.

March 05, 2020

Pomona Cider Co., which will make and sell craft cider, opens on Milwaukee's east side by early summer

Pomona Cider Co. is to open by early summer at 2159-2163 N. Farwell Ave. It will operate as a tavern, with a limited number of wine and local craft beer options. Pomona Cider also will have a wood-fired oven for baking flatbreads and other appetizers.

March 05, 2020

Valentine's Day-inspired pop-up bar coming to Milwaukee's east side

The bar, Cupid Studio, will be packed with themed drinks, snacks, games and photo ops. The menu includes things like: a "Box of Chocolates" flight featuring a Chocolate Orange Bourbon Old Fashioned, Chocolate Martini and Cinnamon Hot Chocolate.

January 16, 2020

What to expect at Mad Chicken on the East Side

Mad Chicken, a locally owned fast casual restaurant specializing in chicken tenders, wings and sandwiches, officially opened its doors to the public at 2045 E. North Ave. on Friday, Jan. 10. It's the first stand-alone brick and mortar restaurant for Mad Chicken, which was founded in 2017 as a food court concept in the Fox River Mall in Appleton, expanding to include locations at Mayfair Mall in Milwaukee as well as in Santa Ana, California.

January 16, 2020

On the (Veggie) Burger Trail: The Edamame Burger at Frida

There's something about the moment when the still silence turns to a gentle bustle at Crossroads Collective. It's the time just before the lunch or dinner rush. The air changes, awakened by energy and the chatter of friends, gathering in groups at the community tables and placing orders at vendor counters. It's lively and bright and a reminder that the East Side is alive, well, and moving swiftly into the future. It's one of the reasons I love to visit. It's one of those places where I enjoy eating as much by myself as in the company of others. I've also grown to love each of the vendors for different reasons; it seems Crossroads has someth

January 16, 2020

CRAVING A GREAT DONUT? LOOK NO FURTHER THAN DONUT SQUAD

Milwaukee has a well-deserved reputation as a foodie town. You can get just about any food you crave in the city, from ethnic to traditional to straight-up gourmet. Any food, that is, except a good donut. Donut Squad was created in response to this situation.

January 16, 2020

3 NEW WORKOUTS TO TRY IN MILWAUKEE THIS WINTER

High-intensity interval training isn’t a new concept, but the Shred415 workout and East Side studio (2165 N. Prospect Ave.) keeps it interesting while you sweat your butt off. Each workout is broken into four 15-minute intervals (hence the name) alternating between treadmill drills and strength-based endurance exercises on the floor. The lights are low, and the music is so loud, you won’t hear your heart pounding. You never have to do the same exercise more than once, and trainers tailor classes for every fitness level.

January 16, 2020

Urban spelunking: The East Side Clock Tower Building

The Clock Tower Building, 2266 N. Prospect Ave., at the corner of Prospect and North Avenues is most assuredly an East Side landmark, visible from all directions and across generations who have gazed up at its three faces to synchronize watches or make sure a meeting wasn't missed. Folks looking at it recently surely noted the absence of the minute and hour hands on all three clocks. The hands are now back.