East Side Business Improvement District
Latest News
Exciting News, Events and other Neighborhood Updates!
Latest News

September 30, 2026

Two Years, A Lot to Celebrate!

Two years ago, Ryan Laessig stepped into the role of Executive Director of the East Side BID. Somehow, in just two years, he’s managed to squeeze a whole lot of ideas, events, murals, new businesses, bike rides, plaza parties and ambitious neighborhood projects into the mix.

June 22, 2026

Summer Soulstice 2026 Brings Music, Community, and Summer Energy to Milwaukee's East Side

On Saturday, June 13, thousands of people filled the streets of the East Side for another unforgettable Summer Soulstice Music Festival. The neighborhood came alive with live music, art, delicious food, shopping, and the kind of community energy that makes Summer Soulstice one of Milwaukee's favorite summer traditions.
More News

January 16, 2020

First look: Elves Studio, Splash Studio's holiday pop-up

If you think the elves in the North Pole have been busy, wait until you see what the workers at Splash Studio have been working on: a pop-up winter wonderland worthy of a Rankin/Bass stop-motion Christmas TV special called Elves Studio, opening at the art bar's East Side HQ on Saturday, Nov. 23 and running through the rest of the holiday season.

January 16, 2020

Crossroads Collective welcomes new vendors for new year

The fate of many restaurants ends after the first year – in fact, 60 percent of all restaurants close before their anniversary date. Crossroads Collective, Milwaukee's only food hall on the East Side, beat the odds and now looks forward to its second year with original vendors, new vendors and a fresh approach to crushing customer cravings.

January 16, 2020

Hacienda Beer Co. sees successful first year on Milwaukee's east side

A defining moment in Hacienda Beer Co. owner John McMahon’s business venture was at the Far and Away beer festival in Chicago in 2018. The day after the festival was over, a famous beer podcast reported that its favorite beer at the festival was a new brewery from southern California named Hacienda.

November 08, 2019

Milwaukee Film Festival draws record attendance

The 2019 Milwaukee Film Festival drew a record 87,618 attendees over the 15-day event. Attendance at this year’s festival, which ran from Oct. 17-31, was up 12% over 2018.

November 08, 2019

‘Son of a nutcracker!’ Elf-themed pop-up bar coming to Milwaukee’s east side this holiday season

An Elf-themed pop-up bar will be open in Milwaukee during the 2019 holiday season. Buddy the elf is taking over Splash Studio near Oakland Avenue and North Avenue Nov. 29 through Dec. 29, when Splash Studio will become Elf Studio.

November 08, 2019

Hacienda Beer Co. announces new menu, updated brunch items, Hacienda Coffee line

Since opening in the former site of G-Daddy’s BBC in June, Hacienda Beer Co. has been a crucial part of North Avenue’s ongoing resurgence. The young taproom and restaurant has quickly made a name for itself in Milwaukee with consistently good small batch beers, a steady stream of live music, and food offerings that are as tasty as they are eclectic.

November 08, 2019

Elf Studio: An 'Elf' themed pop-up bar is coming to Milwaukee

Don’t be a Cotton Headed Ninny Muggins, check out this new elf-themed pop-up bar coming to Milwaukee! Elf Studio is taking over Milwaukee's Splash Studio on the east side starting Friday, Nov. 29.

November 08, 2019

Mad Chicken sets sights on mid-November opening on East Side

Mad Chicken, a locally owned concept specializing in chicken tenders, wings and sandwiches, is slated to open in the former Burger King restaurant at 2045 E. North Ave., potentially as soon as Nov. 15.