East Side Business Improvement District
Latest News
Exciting News, Events and other Neighborhood Updates!
Latest News

September 30, 2026

Two Years, A Lot to Celebrate!

Two years ago, Ryan Laessig stepped into the role of Executive Director of the East Side BID. Somehow, in just two years, he’s managed to squeeze a whole lot of ideas, events, murals, new businesses, bike rides, plaza parties and ambitious neighborhood projects into the mix.

June 22, 2026

Summer Soulstice 2026 Brings Music, Community, and Summer Energy to Milwaukee's East Side

On Saturday, June 13, thousands of people filled the streets of the East Side for another unforgettable Summer Soulstice Music Festival. The neighborhood came alive with live music, art, delicious food, shopping, and the kind of community energy that makes Summer Soulstice one of Milwaukee's favorite summer traditions.
More News

October 08, 2019

THIS BITES: SNACK BOYS' UPCOMING MOVE TO THE EAST SIDE, AND THE MILWAUKEE FILM FEST'S FOOD FLICKS

If you've been watching the East North Avenue area start to rebuild after a bunch of business closings, you know there’s now a food hall called Crossroads Collective and a brewery called Hacienda.

October 08, 2019

The East Side's worst-kept secret is out: Snack Boys is moving to Hotel Foster

The East Side's worst-kept secret is out: Snack Boys is moving to Hotel Foster

October 08, 2019

Milwaukee's top 5 cinemas to visit now

Hoodline crunched the numbers to find the top cinema in Milwaukee, using both Yelp data and our own secret sauce to produce a ranked list of where to venture next time you're in the market for cinema.

October 08, 2019

Tomato Romp 2019 Was a Mess

The festival is not just the only one of its kind in Wisconsin, but the first in North America featuring a tomato fight inspired by La Tomatina Fight in Spain, according to The East Side BID’s official website for the event. Proceeds from the sloppy massacre were donated to Riverwest Food Pantry.

October 08, 2019

Tomatoes fly on Milwaukee's east side

The 13th Annual Tomato Romp at North and Farwell avenues was for a good cause. Proceeds all go to the Riverwest Food Pantry to fight hunger.

October 08, 2019

‘Bigger, messier, tastier:’ Coordinated chaos for a great cause at 13th annual Tomato Romp

Thousands of pounds of rotten tomatoes were thrown in a tomato fight on Milwaukee's east side Saturday, Sept. 7. The food fight was all for a good cause. Around 8,000 pounds of rotten tomatoes were unloaded into a pit during the calm before the chaos of the Tomato Romp.

October 08, 2019

New Vendors for East-Side Food Hall

Crossroads Collective (2238 N. Farwell Ave.) has announced two local businesses will be joining the food hall’s ranks. SmallPie will be Crossroad’s newest vendor, while a partnership with Pilcrow Coffee will make full cafe service available.

September 06, 2019

Here's what you can expect to see at the Milwaukee Tomato Romp.

The last few people remaining in the tomato-throwing contest could not resist rolling in the remains on Sept. 20, 2008. About 120 people threw inedible tomatoes at each other as part of the Second Annual Tomato Romp presented by the East Side Business Improvement District.

director@theeastside.org

OFFICE LOCATION

2160 N. Farwell Avenue
Milwaukee, WI 53202

MAILING ADDRESS

PO Box 510197
Milwaukee, WI 53203

EventsNeighborhoodNewsExploreDo BusinessAbout
Welcome to the creative crossroads of the East Side Milwaukee. The East Side Business Improvement District is responsible for the management, promotion, and staffing for the commercial area.
CONTACT
FaceBook Instagram X - Twitter You Tube LinkedIn

The East Side Business Improvement District, a 501(c)3 nonprofit, has been working to enhance and strengthen our neighborhood with a variety of events, programs, and initiatives.

© 2026 Brought to you by the East Side Business Improvement District.

Website Design By Rockstar Design

Rockstar Design is a MODX Professional Partner