East Side Business Improvement District
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Exciting News, Events and other Neighborhood Updates!
Latest News

September 30, 2026

Two Years, A Lot to Celebrate!

Two years ago, Ryan Laessig stepped into the role of Executive Director of the East Side BID. Somehow, in just two years, he’s managed to squeeze a whole lot of ideas, events, murals, new businesses, bike rides, plaza parties and ambitious neighborhood projects into the mix.

June 22, 2026

Summer Soulstice 2026 Brings Music, Community, and Summer Energy to Milwaukee's East Side

On Saturday, June 13, thousands of people filled the streets of the East Side for another unforgettable Summer Soulstice Music Festival. The neighborhood came alive with live music, art, delicious food, shopping, and the kind of community energy that makes Summer Soulstice one of Milwaukee's favorite summer traditions.
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September 06, 2019

Registration open for East Side Tomato Fight

The 13th Annual Tomato Romp Festival returns to Milwaukee's East Side on Saturday, September 7. The festival is inspired by the Tomatina, Spain rotten tomato fight. In addition to the tomato fight, there will also be a Bloody Mary Challenge between East Side bars and restaurants.

September 06, 2019

Bike lane barriers installed on two Milwaukee bridges

Concrete barriers have been installed at the start and end of protected bicycle lanes on two bridges in Milwaukee. They're on the Locust Street and North Avenue bridges that link the city's east side with Riverwest.

July 30, 2019

Mad Chicken Coming to East Side

Mad Chicken, a fast-food chain specializing in chicken tenders, wings and sandwiches, plans to open a new restaurant inside the space at 2045 E. North Ave. Nabil Mutlaq will co-own the location, along with his friends and business partners Ramez Ali and Mohamed Elqady.

July 30, 2019

Violent Femmes return to their busking roots in new filmed-in-Milwaukee music video for 'I'm Nothing'

The visual treatment for new single "I'm Nothing," posted on YouTube Thursday afternoon, features the band performing under the marquee at the Oriental Theatre, surrounded by a rowdy group of fans.

July 30, 2019

Korean Spirits (and Fried Chicken) at Merge

Start your Merge experience sipping on a draft or house cocktail while looking over the menu. Merge doesn’t have table service for ordering, so the bar is where you will make your decisions and your questions will be answered.

July 30, 2019

Milwaukee's top 4 pubs, ranked

Looking to try the best pubs in town? Hoodline crunched the numbers to find the top pubs in Milwaukee, using both Yelp data and our own secret sauce to produce a ranked list of where to fulfill your urges.

July 30, 2019

8 OF THE BEST RUNNING ROUTES IN MILWAUKEE

Sometimes there’s nothing better than the feeling of your feet pounding against the pavement, your legs pumping, your chest heaving with each breath as you run through the streets. I can’t imagine when that would actually be, but I have to imagine for someone somewhere that is sometimes the case.