East Side Business Improvement District
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Exciting News, Events and other Neighborhood Updates!
Latest News

September 30, 2026

Two Years, A Lot to Celebrate!

Two years ago, Ryan Laessig stepped into the role of Executive Director of the East Side BID. Somehow, in just two years, he’s managed to squeeze a whole lot of ideas, events, murals, new businesses, bike rides, plaza parties and ambitious neighborhood projects into the mix.

June 22, 2026

Summer Soulstice 2026 Brings Music, Community, and Summer Energy to Milwaukee's East Side

On Saturday, June 13, thousands of people filled the streets of the East Side for another unforgettable Summer Soulstice Music Festival. The neighborhood came alive with live music, art, delicious food, shopping, and the kind of community energy that makes Summer Soulstice one of Milwaukee's favorite summer traditions.
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June 01, 2019

More brew for you: Hacienda Beer's taproom will open Saturday on Milwaukee's east side

The Hacienda Beer Co. taproom will open Saturday at 2018 E. North Ave. The Door County-based brewery will open to the public at 11 a.m. with a diverse lineup of beers, from familiar juicy IPAs, mixed stouts and lagers to a new collection — a handful of funky and sour beers.

June 01, 2019

Hacienda Beer Co. Grand Opening

We are excited to announce our design/build involvement with the highly anticipated Hacienda Beer Co. Taproom on Milwaukee’s East side at 2018 E. North Avenue. The private soft opening is scheduled for May 30th with a public grand opening Saturday June 1 at 11 am. .

June 01, 2019

Sip And Purr Cat Cafe To Celebrate One Year In Business

Sip & Purr, Milwaukee's first cat café, is celebrating its first year in business and is having a party. Katy McHugh, owner and founder of Sip & Purr opened at 2021 E. Ivanhoe Place on Milwaukee's East Side.

June 01, 2019

Egg & Flour Pasta Bar is open at Crossroads Collective and it’s good

Since opening in December 2018, Crossroads Collective—a.k.a. one of the city’s first “food halls,” located in the former Oriental Drugs space on the East Side—has been great.

June 01, 2019

Keg tapping ceremony marked grand reopening of Von Trier — under new ownership

The co-owners of O’Brien’s Irish Pub and Jackson’s Blue Ribbon Pub purchased the iconic North Avenue bar. “We wanted to buy it because it’s such an iconic part of Milwaukee’s east side and we wanted to make sure it stayed Von Trier and held up the tradition of Von Trier that’s been in place since 1978,” said Mark Zierath, co-owner.

June 01, 2019

Egg & Flour serves up fresh pasta at Crossroads Collective

Pawlak’s concept focuses on fresh pasta offered at fast-casual prices. Egg & Flour is Pawlak’s first concept; he was previously the chef at Black Sheep in Walker’s Point.

June 01, 2019

German bar Von Trier, under new ownership, reopens Tuesday with a keg tapping

The Black Gate restaurant group — which is Mark Zierath, co-owner of Jackson's Blue Ribbon Pub downtown, and Brian Eft, co-owner of O'Brien's Irish Pub on the west side — bought Von Trier from John and Cindy Sidoff. The sale was final last week.

June 01, 2019

Craving frozen treats? Here are Milwaukee's top 5 options

Hoodline crunched the numbers to find the top frozen treat spots in Milwaukee, using both Yelp data and our own secret sauce to produce a ranked list of where to meet your needs.