East Side Business Improvement District
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Exciting News, Events and other Neighborhood Updates!
Latest News

September 30, 2026

Two Years, A Lot to Celebrate!

Two years ago, Ryan Laessig stepped into the role of Executive Director of the East Side BID. Somehow, in just two years, he’s managed to squeeze a whole lot of ideas, events, murals, new businesses, bike rides, plaza parties and ambitious neighborhood projects into the mix.

June 22, 2026

Summer Soulstice 2026 Brings Music, Community, and Summer Energy to Milwaukee's East Side

On Saturday, June 13, thousands of people filled the streets of the East Side for another unforgettable Summer Soulstice Music Festival. The neighborhood came alive with live music, art, delicious food, shopping, and the kind of community energy that makes Summer Soulstice one of Milwaukee's favorite summer traditions.
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April 07, 2019

PASTA BAR TO OPEN AT THE EAST SIDE’S CROSSROADS COLLECTIVE

THE NEWEST VENDOR AT THE FOOD HALL (INSIDE THE FORMER ORIENTAL PHARMACY) WILL OFFER A DAILY MENU OF FRESH PASTAS, AS WELL AS CHANGING AND ROTATING STUFFED PASTAS.

April 07, 2019

Egg & Flour Pasta Bar is coming to Crossroads Collective food hall

Egg & Flour will fill one of two remaining open spots in the hall at 2238 N. Farwell Ave., which opened in December. Egg & Flour is projected to open in mid-March at stall No. 1, at the windows near the main entrance.

April 07, 2019

Store for men to shop, get a beard trim planned on East North Avenue

Dubbed Beard MKE, the new business created by longtime Milwaukeean Geoff Hoen will fill the last open storefront in the Edge on North building at North and Oakland avenues.

April 07, 2019

Contractors put finishing touches on developer Joseph's Contour apartments: Slideshow

Milwaukee developer Robert Joseph later this month will open a six-story apartment building on North Prospect Avenue, and said 20 of the units there are already leased.

April 07, 2019

Food Halls are Taking Root Around Milwaukee

With its massive square footage and plans for 18 vendors, ping pong tables, giant Jenga, an indoor bocce ball court and arcade games, 3rd Street Market Hall will be the largest among a group of food halls that have opened in Milwaukee over the past year.

April 07, 2019

Wave of poké restaurants washes over Milwaukee

Similar to FreshFin, R&R offers a build-your-own bowl on its menu, but when it comes to its selection of signature bowls, traditional poké is the mainstay, with six types of fish to choose from.

April 05, 2019

East Side Whole Foods is getting a 20-tap bar, video games (of course)

Anyway, the Whole Foods on Milwaukee’s East Side, near the intersection of North and Prospect avenues, is getting some new stuff. A new “bar venue” with 20 taps and legally mandated video games is the star attraction.

February 01, 2019

Whole Foods store on east side to add bar with 20 taps in upgrade

The east side store at 2305 N. Prospect Ave., near the intersection of North and Prospect avenues, opened in 2006. The retailer occupies the first floor of the Prospect Medical Commons office facility.

director@theeastside.org

OFFICE LOCATION

2160 N. Farwell Avenue
Milwaukee, WI 53202

MAILING ADDRESS

PO Box 510197
Milwaukee, WI 53203

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Welcome to the creative crossroads of the East Side Milwaukee. The East Side Business Improvement District is responsible for the management, promotion, and staffing for the commercial area.
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The East Side Business Improvement District, a 501(c)3 nonprofit, has been working to enhance and strengthen our neighborhood with a variety of events, programs, and initiatives.

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