East Side Business Improvement District
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Exciting News, Events and other Neighborhood Updates!
Latest News

September 30, 2026

Two Years, A Lot to Celebrate!

Two years ago, Ryan Laessig stepped into the role of Executive Director of the East Side BID. Somehow, in just two years, he’s managed to squeeze a whole lot of ideas, events, murals, new businesses, bike rides, plaza parties and ambitious neighborhood projects into the mix.

June 22, 2026

Summer Soulstice 2026 Brings Music, Community, and Summer Energy to Milwaukee's East Side

On Saturday, June 13, thousands of people filled the streets of the East Side for another unforgettable Summer Soulstice Music Festival. The neighborhood came alive with live music, art, delicious food, shopping, and the kind of community energy that makes Summer Soulstice one of Milwaukee's favorite summer traditions.
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February 01, 2019

Hunkering down for the storm? Get Wisconsin's comfort food (cheese curds) delivered.

Milwaukee is hunkering down. First we're fending off the snow; next the extreme cold. Lucky for us, we have access to the most comforting of comfort foods: cheese curds.

February 01, 2019

Waterford Wine & Spirits owner proposes new East Side store and bar

Owner Benjamin Christiansen wants to open the new wine store and bar, listed as Benjamin’s Fine Wine & Spirits, by March 1 at 2120 N. Farwell Ave. on Milwaukee’s East Side, according to a license application recently filed with the city. Christiansen was not immediately available for comment.

February 01, 2019

Best of Milwaukee 2018

No one else in town was compiling a roster of Milwaukee’s “bests” back in the 1980s when the Shepherd Express launched the idea. While many of the “best ofs” that followed were decided somewhat arbitrarily by the editors and sales managers of local media outlets, the Shepherd Express has remained committed to giving you, the people of Milwaukee, a voice.

February 01, 2019

Ice bars open this weekend in the Third Ward and in Black Cat Alley, just in time for snow

You've got options this weekend. There are three ice bars in the Third Ward at St. Paul Fish Co., Benelux Cafe and Wicked Hop. Or hit up the Fire + Ice Party on the east side in Black Cat Alley. So put on your snow boots and hit the town. The corner of East St. Paul Avenue and Broadway in the Third Ward is where most of these bars are clustered.

February 01, 2019

Crossroads Collective lands on Chicago Tribune's list of must-see places in 2019

Other must-see venues, according to the Tribune, include Potawatomi Hotel & Casino, the historic Pfister and the East Side’s new Crossroads Collective that features barbecue, crepes, tacos and scoops of homegrown Scratch Ice Cream.

February 01, 2019

Can Crossroads Collective live up to the legacy of Oriental Drugs?

The word “iconic” gets tossed around a lot, but for Milwaukee’s East Side, few things are as iconic as the corner of North and Farwell. The beloved Oriental Drugs pharmacy/lunch counter/dime store held down that corner for more than 65 years, serving as a “crossroads” for the city at large.

February 01, 2019

Drake Bell of 'Drake and Josh' is coming to (of all places) Vitucci's

Drake Bell, co-star of the Nickelodeon hit "Drake & Josh," is touring to promote his solo musical act, and he's making an appearance in Milwaukee ... at Vitucci's, 1832 E North Ave., on Jan. 17.

January 04, 2019

Here’s a list of upcoming Milwaukee ice bars

What killed the dinosaurs? The Ice Age! And ice bars! Oh, excuse us…allow us to break the ice: Here’s a list of upcoming Milwaukee ice bars. Learn it well, for it’s the chilling sound of your doom.