Now is the time to grab one of the brand new East Side pads before someone else swoops in and steals your view. Where else can you ditch the car and have entertainment, lakefront/river trails and daily services all within view of your apartment? There is an energy to the East Side that cannot be matched anywhere else in Milwaukee, and you'll find that living right in the middle of it will invigorate you.

We’ve got something to add to your ‘art stops’ list but you won’t need to squeeze it into the packed schedule of Gallery Night/Day. In fact, you should visit when it’s raining. The evolving art piece is simply known as The East Side’s signature bus shelter with adjoining business shelter on Oakland and North Avenue. It’s easy to miss now that it’s set against the backdrop of looming new development projects, most recently the new 4-story mixed-use building right across the street. Mini donuts are a staple on the corner, with the latest operator Chubby's Drive Thru adding patio seating.

There’s a familiar face back on the streets of the East Side, keeping the area litter-free and friendly. The East Side Business Improvement District has hired Henry Brown to maintain a clean & friendly neighborhood. Henry formerly worked for Riverworks and was at one time assigned to the East Side BID as part of a litter /street maintenance contract with the organization. This time Henry has launched his own business and is working exclusively on the East Side. He’ll not only clean-up in front of businesses but makes rounds in the immediate neighborhood after busy weekends.

The East Side Business Improvement District, in partnership with The City of Milwaukee has kicked off a retail market and planning study to guide retail recruitment/retention and future development of the East North Avenue area, with a special focus on the future of E. North Avenue from Oakland to the Milwaukee River. The East Side BID has hired CE Planning Studio of Milwaukee and Business Districts Inc. for this planning initiative.

Three imaginative outdoor art pieces on North Ave and Cramer Street will serve as the gateway to the new East Library entrance. The artist was chosen by popular vote and happens to be both an Eastsider and an East Library user.

What started as an experiment one weekend is now a regular event at Murray Hill Pottery Works: One Night Stands. You can experiment, flirt and play with clay without forming a relationship or committing to a second date.

Got cabin fever or goals to be healthier? The East Side has the answer: a variety of places & deals to get you moving. It’s the neighborhood that does fitness differently, and it’s the best place to combine workouts, errands and entertainment all within the same few blocks. Here’s a round-up to get you started…

Sure, you see the construction going on around The East Side, but what are they really building and what will it mean for the future of the neighborhood? Here is a look at the development projects underway…