East Side Business Improvement District
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Exciting News, Events and other Neighborhood Updates!
Latest News

September 30, 2026

Two Years, A Lot to Celebrate!

Two years ago, Ryan Laessig stepped into the role of Executive Director of the East Side BID. Somehow, in just two years, he’s managed to squeeze a whole lot of ideas, events, murals, new businesses, bike rides, plaza parties and ambitious neighborhood projects into the mix.

June 22, 2026

Summer Soulstice 2026 Brings Music, Community, and Summer Energy to Milwaukee's East Side

On Saturday, June 13, thousands of people filled the streets of the East Side for another unforgettable Summer Soulstice Music Festival. The neighborhood came alive with live music, art, delicious food, shopping, and the kind of community energy that makes Summer Soulstice one of Milwaukee's favorite summer traditions.
More News

December 22, 2020

Prof. Pinkerton's Christmas Caravan will bring holiday music to Milwaukee's east side Dec. 18

The East Side and Downer Avenue Business Improvement Districts are teaming up again to host Professor Pinkerton's Christmas Caravan throughout the business districts and surrounding neighborhoods this Friday, Dec. 18.

December 14, 2020

Egg & Flour Pasta Bar Is Opening a Pizzeria

Milwaukee chef Adam Pawlak has been in the news a lot lately. The owner of Egg & Flour Pasta Bar and “Hell’s Kitchen” reality TV show contestant is adding pizzaiolo to his titles. Pawlak is weeks away from opening E&F Pizzeria at Crossroads Collective food hall at 2238 N. Farwell Ave.

December 14, 2020

MILWOKEE to bring affordable Chinese street food (and the Bambooza) to East Side

Just two years ago, longtime festival foods veteran Albert Yee was gearing up to take his Bubble Waffle Shoppes concept to the Super Bowl. But much has changed since then. In fact, since April, Yee’s world has been turned upside-down.

December 14, 2020

Pawlak grows Egg & Flour brand with pizza business

Milwaukee chef Adam Pawlak is expanding his Egg & Flour brand by opening a micro-pizzeria on the city’s east side. E&F Pizzeria will be a vendor at Crossroads Collective, 2238 N. Farwell Ave., the food hall developed by New Land Enterprises LLP.

December 08, 2020

More empanadas, a doughnut pop-up and outdoor dining innovations: Quick Bites

An empanada business by Amy Narr and Mario Diaz Herrera is the newest vendor at east side food hall Crossroads Collective. The Peruvian fare purveyor opened a vendor stand called Triciclo Peru Express.

December 08, 2020

Egg & Flour Pasta Bar is opening E&F Pizzeria in Crossroads Collective on the east side

The popular Egg & Flour Pasta Bar is opening a pizzeria next door to its location inside Crossroads Collective food hall on the east side and calling it E&F Pizzeria. E&F Pizzeria likely will start selling pizza by the slice and by the whole pie within the next few weeks.

December 03, 2020

Triciclo Peru Express brings Peruvian fare to Crossroads Collective

Peruvian empanadas (and more) have made their way to Crossroads Collective, 2238 N. Farwell Ave. Triciclo Peru Express opens today (Tuesday, Dec. 1) at the food hall, serving up a menu of distinctive Peruvian empanadas, take-and-bake empanadas and other uniquely delicious dishes.

December 03, 2020

New east side Chinese restaurant, Jersey Mike's planned in Somers: Quick Bites

The University of Wisconsin-Milwaukee Panther Arena concessionaire who sells bubble waffles is opening a new Chinese restaurant on Milwaukee’s east side. Albert Yee, who has decades of experience in foodservice, is opening a restaurant called Mil-Wok-Ee at 2342 N. Farwell Ave.

director@theeastside.org

OFFICE LOCATION

2160 N. Farwell Avenue
Milwaukee, WI 53202

MAILING ADDRESS

PO Box 510197
Milwaukee, WI 53203

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The East Side Business Improvement District, a 501(c)3 nonprofit, has been working to enhance and strengthen our neighborhood with a variety of events, programs, and initiatives.

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