Mad Chicken Coming to East Side

Read the full article In Urban Milwaukee here

A restaurant chain has proposed a new location for E. North Ave.

Mad Chicken, a fast-food chain specializing in chicken tenders, wings and sandwiches, plans to open a new restaurant inside the space at 2045 E. North Ave. Nabil Mutlaq will co-own the location, along with his friends and business partners Ramez Ali and Mohamed Elqady. Mutlaq runs Mama Gyros at Southridge Mall, and the three are also the proprietors of the Mad Chicken location inside Southridge Mall.

According to the company’s website, Mad Chicken focuses on “quick bites” that use fresh ingredients. All ingredients are GMO-free, while the chicken is never frozen and hormone and antibiotic free.

The menu includes different options for chicken tenders, fried chicken baskets and wings. Mad Chicken’s website lists six different sandwich recipes, including Chicken Madness (six chicken strips, lettuce, tomatoes, coleslaw, pickles, cheddar, mad sauce, sesame bun), Mad CK Hoagie (four chicken strips, lettuce, tomatoes, pickles, provolone, mad sauce, french sub roll) and Mad Fish (fried tilapia, cheddar cheese, tartar sauce, sesame bun). Other menu items include seafood options such as a shrimp basket, calamari basket and Fish N Chips. Mad Chicken also serves wraps, salads and sides such as waffle fries, mozz sticks and “mac n cheese,” among others.

The application lists the proposed opening date as September 1st, but Mutlaq says they are aiming to open within the next two months.

When asked why the business partners chose this location for a Mad Chicken restaurant, Mutlaq said that the East Side was a good area because of how busy it is.

While Mad Chicken has immediate plans for in-restaurant seating and carryout, the business may also introduce delivery later on. “We will have to see how everything goes,” says Mutlaq.

The North Avenue location will be Mad Chicken’s first stand-alone restaurant. Mad Chicken currently operates four other restaurants at Mayfair Mall, Southridge Mall, Fox River Mall in Appleton and Main Place Mall in Santa Ana, California.

The space formerly housed Burger King until it abruptly closed in May 2018. Bruegger’s Bagels also previously operated in the space.

According to the license application, the restaurant expects to serve about 100 customers per day Sunday to Thursday, and 150 customers Friday and Saturday. Proposed hours for the restaurant are 9 a.m. to 3 a.m. daily.